Site Traffic Analysis

* updating your existing content every quarter.
* adding new useful information to your site every month or two.
* updating your competition research at least every quarter.
* analyzing the traffic on your site at least once a month.
* a linking strategy — getting relevant sites to link to yours.

Site Traffic Analysis

Monthly analysis of the visitors to your site is essential if you want a competitive site — because if you’re not tracking and analyzing the traffic on your small-business website, you have no way of knowing if you’ve made good content and marketing decisions.

Think of competing on the Internet as a game where you're going up against a strong opponent. Site traffic analysis — sometimes called Web analytics — gives you the facts you need to develop competitive strategies.

Watch the traffic on your site so that you know if you’re steadily getting more traffic as time goes by, if you’re stalled on a plateau, or if you’re slipping behind. If you don't know the score, how can you compete?
Choose a Site Traffic Analysis Service

If you are the Internet marketing coordinator for your own small-business website, you should personally watch and analyze your site's traffic statistics.

You might consider paying for a third-party service as an alternative to what is offered at no charge by the search engines or your Web hosting company. Some of these services can be confusing because are designed for experienced professionals who do this full time.

But there are also site traffic analysis services suitable for small businesses that need to monitor their own site traffic. Allied Internet discusses some of the options with its clients.

The Search Marketing Process

When Allied Internet collaborates with you as you market your website online, you get the benefit of our years of experience with Web design, content development, programming, Internet marketing, and search engine optimization — as well as our experience working with tech support and account management personnel on behalf of our clients, including those at IT companies, Web hosting companies, and at advertising and marketing agencies.

1. Keyword Research

If your website offers more than a few products and services, it’s ordinarily best to begin your search marketing with just the most important keywords (search terms). Think about which of your products and services you want to emphasize; this will often be because of their profit potential.
2. Competition Research and Analysis

Careful competition research will allow you to market your site intelligently. Your goal is to identify your online competitors who are doing well on search engine results pages.

You especially want to know why they are doing well. Because we’ve been dealing with websites professionally since 1994, we can help you evaluate your findings and make expert recommendations to you. Your analysis of your competition can guide your search marketing efforts for months to come.

Allied Interent can also help you analyze the content, the graphic design, and the text design of your own website, and evaluate it based on what you’ve learned about your competition. Unless your site has too many images — which can compete for a visitor's attention and even cause confusion — we don't ordinarily suggest changes in the graphic design of your site unless you are unhappy with it.

We can help you check the structure of your website to make sure that the files and subdirectories on your Web server are named and organized in a way that helps you with the search engines.

The notes you take during your competition research should include:

* a list of your top five online competitors on Google under each of your targeted keywords, along with any competitors who are doing well on Yahoo but not on Google
* detailed information about the content of your competitors' sites
* updated keyword research
* notes about possible improvements to your own website

The sites that are near the top in search engine research pages are almost always doing well because of their content, but there are sometimes additional significant factors, and we will discuss all this during a phone conversation with you.

Our recommendations may include suggestions about the text on your site and suggestions about metatags (title, description, and keywords) that we think will help your site do better on the search engines. If we see structural problems with your site, we will explain your options.

Researching Your Online Competition

Preparing to compete on the Internet involves serious competition research and analysis, which can be interesting, especially if you’re feeling the heat from competitors. This is business research, but it’s also a fascinating game, and the stakes are real.

Well-thought-out strategies, carefully selected “weapons,” and detailed, up-to-date information about your online competitors can work together to support your planning and make your small-business website a winner.

We recommend making a Word document — call it competition.doc or whatever. Take notes on each competitor’s specific strengths and weaknesses, as well as notes on whatever you want to remember when you work on your own site.

Keep the Word document with your competition research notes handy, because you will want to update your research every couple of months.

Search Marketing

Search Marketing

You already know that just having a website doesn’t mean that your target audiences will find it or become your customers if they do. The goal of search marketing is to make your business website more visible on search engine results pages.

Search marketing includes search engine optimization (SEO) — but search marketing is a whole lot more than SEO. Search marketing means creating authoritative content for your business website — better, more reliable information than your competitors have.

Search Engine Optimization

SEO is a way of editing a website to position it for success with Google and the other search engines. To take just one example — you should target no more than five search terms for your homepage or other landing page on your site — and then use each of those targeted search terms three or more times on that page.

Some people used to think of SEO as a set of tricks that could outsmart the search engines, but that kind of “black hat marketing” will eventually hurt you.
The Importance of Content

Your content is much more important than your site’s graphic design. If your site is easy to navigate and visually clean, you’ve taken care of the most important design issues. But if your content is deficient, a great design won’t help you.

Your graphic design is not a factor in the placement of your site on search engine results pages. Few visitors to your site will make a decision to stay-and-buy (or hit the “Back” button) based on your graphic design — unless it’s distracting or confusing. Most first-time visitors to your site just want to see who you are and find out if you offer what they are looking for.

Many of our Internet marketing clients don't really need a completely new design. If you want to keep the basics of your current graphic design, Allied Internet will help you evaluate it as a marketing tool, and suggest adjustments that may be to your advantage.

Search Engines Evaluate Your Content
Google, Yahoo, and Microsoft Live Search are primarily in the information cataloging business, and that they reward sites that have good information.

Many of us now use the search engines instead of the Yellow Pages, but it’s important to understand that the search engines are not in the directory business. Let's say it again: they are in the information cataloging business. Google says that their mission is to organize the world’s information; their mathematicians write algorithms that notice and reward sites with regularly-updated information.

Our most important advice if your goal is long-term success with the search engines: make your site an information source that is clearly better than what your competitors are offering.

Because your site has reliable information that is regularly updated, the search engines will eventually reward your efforts. Visitors to your site will bookmark it because your information is so good — and so up-to-date — that it's worth a return visit from time to time.

Vertical Site Advertising Placement

Vertical Site Advertising Placement

Search engine keyword campaigns are not the last word in online advertising. There are other sites in a similar vertical market to yours receiving high traffic that you can leverage by placing advertisements on them.

These sites execute their own marketing to generate traffic, and you can benefit by a PPC model that sends you the targeted visitors you need.

Leveraging Affiliate Networks
Affliate networks like Commission Junction, Pepperjam and others connect companies with products or services to sell (like yours) with webmasters who agree to promote the products/services in exchange for a commission on sales, leads, or signups. The important thing to note about leveraging affiliate networks is that you do not have to pay for the marketing that these sites do to generate a conversion. You only pay when you make a sale or aquire a new lead. If an affiliate site sends you 10,000 visitors and not one of them buys your product, you pay nothing.

Bobbr™ analyzes your marketing strategies and can not only recommend and integrate the correct affliate netword to increase your sales, but also the commission rate you should pay. We'll also monitor and report your affiliate marketing campaign progress directly to you or your marketing department to better your future strategy.

Affiliate Marketing Management

Affiliate Marketing Management:

This is a direct result of our commitment to provide end-to-end solutions to our customers. The Affiliate Management suite will take care of everything right from creating a new affiliate program, to prospect research, to recruiting and managing affiliates.

Affiliate Program Management Includes:

*Planning and development of a strategy and budget for your affiliate program
*Affiliate solution provider evaluation and selection
* Competitive analysis
*Implementation and launch of your affiliate program
*Day to day affiliate management
*Designing a personalized communication strategy for each segment of affiliate, based on their level of activity
*Targeted affiliate recruitment (including Super Affiliates)
* Manually approving affiliate applications
*Resolving affiliate issues seven days a week
*Monitoring affiliate sites to protect our client's brand
*Analyzing the affiliate sales trend
*Reporting on the progress of your affiliate program
*Reviewing and answering the questions asked by
*Creation of an affiliate sales guide to give affiliates a running start with your program
*Establishing keyword kit
*Affiliate recruitment on an ongoing basis (Process detailed below)
*Launch and ongoing management of the program


Affilialte Recruitment:



Why will you want us to do affiliate recruitment for you?

No affiliate recruitment means no business! No matter how good your program is, but don’t forget your competitors are gearing up to take the lead. Why loose any business to competitors? Targeted affiliate recruitment is what your business need. I had a research done on 4280 merchants, I asked them a few questions: are you skilled in identifying prospect affiliates, do you know the traffic of your prospect affiliates, do you know who are the affiliates that are bringing business to your competitors? 99% of the merchants gave me a common answer ‘no’ to all the questions. It is only because of our team of expert affiliate marketers and our years of experience in this field, we have time and again proved to our clients and have helped them grow their business and profits.

Our affiliate recruitment team can help you identify great prospect affiliates/retailers. Our specialist affiliate recruitment team can help you grab some really good super affiliates. As it is said its only 20% of the affiliates that bring in 80% of the business, we are all set to make you masters of your industry.

1) Super Affiliate Recruitment

We have developed a number of relationships with super affiliates and other highly trafficked sites. As a client of Web Research Services, we will present your advertising opportunity to these potential partners and invite them to join your affiliate program.

2) Approach Competitor's Partners

Would you not like to know who is sending traffic to your competitor's sites? We will also identify your competitor's top affiliates that would be ideal prospect affiliates for your program! At Web Research Services, we utilize our proprietary and innovative techniques to identify your competitors' top affiliates and persuade them to join as affiliate partner.

3) Continuous Research For New Partners

We first understand your industry and then determine what types of sites (based on their subject matter, traffic, and other key factors) would make ideal affiliate partners for your affiliate program. We then approach sites ranked in the top 5% in terms of traffic. We undertake this research for new potential affiliate partner on an ongoing basis.

4) Telephonic Affiliate Recruitment (rare but high in conversion rate)

This is a powerful tool in recruiting super-affiliates that is most relevant to your business. As per our years of experience, recruiting affiliates through telephone is one of the most powerful approaches in contacting and persuading prospect affiliates to join your program.

Search Engine Keyword Marketing

Search Engine Keyword Marketing

Most major search engine result pages are set up in a similar fashion. Traditionally, the left side is reserved for what's called organic (or non-paid) listings. Sites that are displayed in the organic listings are relevant to the keywords that were used to conduct the search. The right side of the results page is reserved for keyword campaigns (or paid listings). Companies bid per click to be displayed in this section. The higher your CPC (cost per click) bid, the higher your site will be ranked in the paid results.

Ideally, your site would be relevant for every combination of search keywords and phrases, albeit that's not always the case. There are a number of factors for having a high relevancy (page rank) in the organic listings:
* Keyword saturation, frequency and usage within header tags and links
* How many other relevant sites that link to yours and distribute their page rank to your site
* Proper use of Meta tags, page titles and page URLs
* How often your site content changes

Bobbr™ optimizes our clients' sites before we begin your keyword campaigns, to ensure that you lock in at the lowest bid possible. We can get your bid as low as 10% of the minimum bid requirement when we're done optimizing.

We'll also analyze, construct, and manage a powerful keyword campaign for your site. We also provide weekly reports on your campaign's performance including:

* Average conversion cost *
*Conversion percentage per keyword *
*Average cost per click
* Highest performing keywords

Site Optimisation

"Site Optimisation, or SEO - Search Engine Optimisation is critical in establishing and maintaining your search rankings."

Influenced by many aspects of your site, identifying best practices in the design, layout and content of your site will not only help you compete in search rankings, it will make your site appeal to your visitors once they get there.

Site Optimisation is a strategic element of online marketing where wise investment produces long term benefits.

Introduction

1) Affiliate Marketing Management

* We will strengthen and empower your affiliate marketing channel and also proactively do affiliate recruitment. We also ensure that your program creatives are updated to meet the affiliate requirement and also the consumer psyche. We work with you to design promotions for affiliates and also the end customers.

2) Search Engine Optimization

We ensure good ranking on search engines that is important for any online business to attract website visitors. We have our clients listed on the top ranking in Google and Yahoo. Please let me know if you would like to see reports.

3) Online direct marketing and selling

Ever heard of a business tapping its targeted online customers directly? We will do marketing, advertising and selling using our expert techniques. Most importantly, this helps in generating maximum profits per unit sale.

4) Online Public Relations (PR)

Consumer education is very important for any business and an online marketer should take this seriously. The more the consumer is aware and educated about a product, the more chances of the product being sold. We will educate the prospect customers to increase the awareness and word of mouth amongst the prospect customers. It doesn't end there, the consumers are full of questions and most sales don’t happen online only because a single question went unanswered. We will bridge this gap by online PR.

5) Online news articles

Online news article complements SEO and online PR. News has its own importance in creating consumer awareness and converting a news reader into a prospect buyer. This will also increase the brand value of an online business. We will work with you to write a news article and put them up with online news media.
6) PPC

PPC campaign management is one of the important practices with online marketing strategy. We will build ad campaigns that will generate the highest return on your investment. We attract only the targeted traffic from the search engines based on our ongoing keyword research. We will also work to optimize on costs and check the fraud clicks.

7) Consult changes in your website

Internet marketing for a website, start within and not outside. Our Managing Director and project head, Siddharth Samel is an online marketing genius. He says that a website’s marketing efforts are of no use if it is not conversion friendly. Most other tools just deliver traffic to the website but the online marketing for a website should start by making the products saleable within.

To make your website attract more visitors, convert visitors to customers and then also push repeat buying, we will ensure all this just my advising you a few changes to your website, if required. Just a few changes can help you increase your order size. Now that’s the power of marketing website within.

8) Viral marketing

We help products being sold by other purchased product. This is what a sales man do when you visit a store, example: you go to a store and buy a sofa, the sales man will then try to sell you matching chairs, then carpet, then even a decorative lamp. Or even when Hotmail users send e-mail, they unwittingly infect the recipient with the ads at the bottom of the message. You will have to believe it, because this is the only way to increase your sales and also your profits. Now, I want you to start thinking much louder towards doing your business.

9) Email Marketing

We will use this marketing tool effectively to increase your brand awareness, increase sales volume, increase conversion rate, support, brand building, increase product knowledge, etc. Spamming is not a good idea as it may lead to black listing your website. We understand the ins and outs of each facet of internet marketing and therefore we will use this most powerful online marketing tool to promote your brand.