Search Engine Keyword Marketing

Search Engine Keyword Marketing

Most major search engine result pages are set up in a similar fashion. Traditionally, the left side is reserved for what's called organic (or non-paid) listings. Sites that are displayed in the organic listings are relevant to the keywords that were used to conduct the search. The right side of the results page is reserved for keyword campaigns (or paid listings). Companies bid per click to be displayed in this section. The higher your CPC (cost per click) bid, the higher your site will be ranked in the paid results.

Ideally, your site would be relevant for every combination of search keywords and phrases, albeit that's not always the case. There are a number of factors for having a high relevancy (page rank) in the organic listings:
* Keyword saturation, frequency and usage within header tags and links
* How many other relevant sites that link to yours and distribute their page rank to your site
* Proper use of Meta tags, page titles and page URLs
* How often your site content changes

Bobbr™ optimizes our clients' sites before we begin your keyword campaigns, to ensure that you lock in at the lowest bid possible. We can get your bid as low as 10% of the minimum bid requirement when we're done optimizing.

We'll also analyze, construct, and manage a powerful keyword campaign for your site. We also provide weekly reports on your campaign's performance including:

* Average conversion cost *
*Conversion percentage per keyword *
*Average cost per click
* Highest performing keywords